How to Fix Hulu's Ads

I like watching TV shows on Hulu, but I’d like it more if the ads were better-targeted. There’s no reason why internet TV should follow the same “five blocks of ads that might appeal to the show’s demographic, per hour” paradigm as broadcast TV: why not present the viewer with some choices? It’d be great if I could choose to watch ads for products that match my interests and circumstances, rather than being subjected to ads for things I am not interested in buying (like a new car, or womens’ running shoes). Besides, Hulu has so much less ad time than broadcast TV (about 3 minutes per hour rather than 15): shouldn’t those ads be as well-targeted as possible?